A gathering with a clear invitation.

Skincare promotional material and a broader wellbeing campaign direction for an independent ambassador.

The work, up close.

2 visuals · Select to enlarge

Katy Ellison Tropic skincare masterclass voucher design. — Original promotional voucher for Katy Ellison’s Tropic activity. Value and expiry are historical artwork details.

The Glow Atelier campaign board with cream, green and gold styling, event invitations and product imagery. — The Glow Atelier campaign visual board from the original proposal.

The brief

Give the ambassador’s offer an inviting presentation and a clear way for people to take part.

My contribution

Campaign positioning
Promotional copy and visual direction
Event and launch planning

The approach

Connect the offer with the person behind it. The masterclass voucher gives a concrete invitation; The Glow Atelier proposal explores a broader blend of skincare, art, music and calm social gatherings.

What the work shows

The original masterclass voucher and campaign board show both promotional execution and the thinking behind a campaign direction.