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TeleMarket — case study
A useful offer needs the right question.
A bright device-bundle concept supported by analysis of customer response, retention and the questions a staged test would need to answer.
The work, up close.
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View larger The brief
Explore whether a device-and-service bundle could support growth without confusing campaign response, retention and financing eligibility.
My contribution
- Customer-data interpretation
- Proposition concept
- Response and churn analysis
- Staged-test recommendation
The approach
Use an existing case dataset to distinguish those outcomes and propose a staged test; illustrate the proposition with a bundle creative.
What the work shows
An AI-assisted bundle concept and a critical analytical paper. The campaign image is the strongest visual portfolio addition.