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Music services — positioning study
From music libraries to everyday habits.
Two perceptual maps explore how the value of a music service can shift from library and price to content variety and everyday experience.
The work, up close.
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View larger The brief
Explore how the attributes used to compare music services can change over time.
My contribution
- Qualitative perceptual mapping
- Competitive-positioning analysis
- Reflection on changing customer value
The approach
Compare personal perceptions of library and price in 2020 with variety and experience in 2023, making the subjective basis explicit.
What the work shows
An original pair of perceptual maps.