Define the offer and audience
Choose the action you want people to take and who the campaign is for. Review whether the destination page answers the questions the advert raises.
Spend with
a clear purpose.
Advertising should start with a useful offer, a relevant audience and a reason to act. I help you plan, prepare and manage agreed campaigns, with the numbers kept in view.
In plain EnglishWhat it means.
What it means.
Why it matters.
Paid advertising puts your message in front of a selected audience through platforms such as Google or social media. Minerva can support campaign planning and agreed setup, creative, monitoring and improvements, after checking the platform and scope are a fit.
Advertising can help you test an offer and reach people beyond your existing audience. It can also spend money quickly. A clear budget, a relevant destination page and a plan for handling enquiries help make the activity accountable.
The practical workWhat I can
What I can
help you do.
We select the work together.
Scope and time are agreed before it starts.
Agree the test and spend
Set a budget, campaign boundaries and review points with you. Identify the available tracking and what it can realistically tell us.
Prepare and launch
Build the agreed campaign and materials. Check the destination, settings and approvals before launch, subject to platform review.
Review and improve
Look at spend, response and enquiry quality. Recommend changes or a pause where the evidence suggests the campaign needs attention.
Something you can useWhat you
What you
come away with.
Depending on the agreed work:
- An agreed campaign brief, budget and measurement plan.
- The selected adverts and campaign setup.
- A record of results, changes and recommendations.
An example, not a promiseHow it could
How it could
look in practice.
For a service with a clear enquiry route, we might run a focused campaign to one landing page, then review which enquiries are relevant. A small test helps inform the next decision; it does not prove that a larger budget will perform in the same way.
How we judge progress
Useful measures can include cost per qualified enquiry, booked appointments and sales where they can be tracked. Clicks and impressions provide context, but are not the same as customers. Tracking gaps and a small sample can limit conclusions.
The right level of supportScope comes
Scope comes
before commitment.
Strategy & Delivery and the two leadership packages can include agreed advertising work within the hours available. Marketing Strategy can help you choose an approach or review existing campaigns without taking on routine management.
Your business pays Google Ads, Meta and other advertising platforms directly for ad spend, separately from Minerva’s fee. Photographers, videographers, software and other outside providers are also your business’s expenses, paid directly to those providers. We agree the costs and get your approval before any commitment. Supplier briefing and coordination use your agreed Minerva hours. Management is scheduled, not continuous monitoring. Platform approval, lead volume, sales and return on spend cannot be guaranteed.
Availability, platform fit and delivery dates are confirmed before work begins. Services describe what we can agree to work on; your package sets the time available.
See prices, hours and how they workA conversation comes firstLet’s start with
Let’s start with
what you need.
Tell me what you are working towards, what feels stuck and where you would welcome support. We can agree a realistic starting point.