Understand the starting point
Review your offer, audience, current activity and available evidence. Identify the questions that need answering before adding more marketing.
Make room for
clearer thinking.
When you are running a business, marketing can become a collection of urgent jobs. I help you step back, decide what matters and give the work a direction.
In plain EnglishWhat it means.
What it means.
Why it matters.
A fractional Chief Marketing Officer (CMO) provides marketing leadership for part of the month. At Minerva, that means working with you on priorities, customers, budgets and decisions, with practical delivery where it is agreed. You stay in control of your business and spending.
Without a shared plan, people can work hard on activities that do not support each other. Clear priorities help connect your message, your channels and your customer experience, so time and money have a purpose.
The practical workWhat I can
What I can
help you do.
We select the work together.
Scope and time are agreed before it starts.
Set a practical direction
Agree a focused plan, a sensible budget and what success would look like. Decide what to do now, what to test and what can wait.
Bring the work together
Brief your team or suppliers, review agreed work and connect marketing with the people handling enquiries and sales.
Review and adjust
Look at progress, costs and the quality of enquiries. Make the next decisions from the evidence available and record where it is incomplete.
Something you can useWhat you
What you
come away with.
Depending on the agreed work:
- A prioritised marketing plan with owners and next steps.
- A budget and channel plan linked to your business goals.
- Clear briefs and a regular record of decisions and progress.
An example, not a promiseHow it could
How it could
look in practice.
If you are paying for several marketing channels but cannot explain what each contributes, we might start by mapping enquiries and agreeing what to measure. The first outcome is a clearer decision about where to focus, before committing to more activity.
How we judge progress
We can review qualified enquiries, cost per enquiry, conversion to customers and retention where your data allows. A plan and a report are deliverables; revenue growth is an outcome we work towards, influenced by your offer, sales process, market and available budget.
The right level of supportScope comes
Scope comes
before commitment.
Marketing Strategy provides 15 hours a month for direction, budget planning, briefing and review. Strategy & Delivery provides 25 hours for planning and selected implementation. Fractional Marketing Leadership provides 40 hours, and Extended Marketing Partnership provides 65 hours for a broader agreed programme.
Fractional support is scheduled time, not full-time cover or unlimited access. Leadership, meetings, preparation, coordination and delivery all use the same monthly allowance. Wider responsibilities or specialist work need an agreed scope.
Availability, platform fit and delivery dates are confirmed before work begins. Services describe what we can agree to work on; your package sets the time available.
See prices, hours and how they workA conversation comes firstLet’s start with
Let’s start with
what you need.
Tell me what you are working towards, what feels stuck and where you would welcome support. We can agree a realistic starting point.