3.8 Using cluster analysis

3.8 Using cluster analysis

Please find an example of a specific situation at your job or in your daily life as a consumer in which cluster analysis might have helped you and/or your company to derive meaningful insights for better decision-making.

What was the problem? How could cluster analysis assist in solving that problem? What kind of clustering variables would have been most useful to choose to conduct the clustering?

Remember that cases or objects do not always need to be customers.

Post your example to the forum below and describe what the problem was and why you think cluster analysis would be useful in this case. Also specify what the observations (the cases or objects you would like to cluster) would be in that instance and what kind of clustering variables would make the most sense to use in your case to conduct the clustering.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).