From the academic archive. Fiona’s original academic writing. Views are personal and do not represent King’s College London. Historical examples, proposals and opinions retain their original context. Formatting has been repaired; original wording and references are preserved. Any editorial clarification is labelled separately.
Original submission details

Original title: WARC

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The original question / King’s College London

5.5 Conducting secondary research

Select one of the following syndicated data sources from below:

Euromonitor Passport Statista WARC.

1. How can the data source be accessed and what type of information can the source offer? (Provide an example you have identified.) 2. How can the data of this source be used by a consultant? (For example, think of potential marketing problems; use examples if needed.) 3. List the advantages and disadvantages of the data sources. (For example, user friendliness, limitations of data.)

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

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Fiona’s response

1. How can the data source be accessed, and what type of information can the source offer? (Provide an example you have identified.)- Go to www. https://www.warc.com/ and then select KCL. Then, search for a topic in question that will provide relevant Case studies. 2. How can the data from this source be used by a consultant? (For example, think of potential marketing problems; use examples if needed.) - I will use the case study of Partanna as it overlaps with the sustainability objectives for my market-research for EeStairsandgivesmany useful insights into their approach. 3. List the advantages and disadvantages of the data sources. (For example, user-friendliness and data limitations.)- I thought it was not easy to find a topic relevant to my research. I had to try many different ways of wording the request before something I could use showed up. Perhaps I need practice.

References.

  1. No references were listed in the original contribution.
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