4.5 Kapferer model for digital communication

4.5 Kapferer model for digital communication

Look again at the Kapferer model for digital communication and the types of content and interactions listed.

Do you think the model is complete, or could you add any elements? What is the most memorable way a brand has tried to engage your attention? Are non-traditional ways of communicating with you more successful in getting you to interact with the brand concerned?

Choose an example of a brand making a connection with you and post in the forum why this was effective – or not – in your opinion.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).