5.9 Influencers around the world

5.9 Influencers around the world

Consider the four personal characteristics we outlined in the previous lesson. Share an influencer from your country or one you’re familiar with and discuss the impact of their posts on marketing strategy in their country and/or internationally. Answer the following questions:

What makes them successful? (Try to think wider than the number of followers.) Why would you choose them for a specific campaign?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).