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Original title: 🚀OUT OF THIS WORLD META MEGA INFLUENCER with a lingering Musk!

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5.9 Influencers around the world

Consider the four personal characteristics we outlined in the previous lesson. Share an influencer from your country or one you’re familiar with and discuss the impact of their posts on marketing strategy in their country and/or internationally. Answer the following questions:

What makes them successful? (Try to think wider than the number of followers.) Why would you choose them for a specific campaign?

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Fiona’s response

What is Sucess! thats a big question...

Followers are like rocket fuel. You need them to get off the ground, but they don’t guarantee orbit. What really makes an influencer like Elon Musk successful isn’t that he’s got millions of followers it’s that those followers are emotionally strapped into the rocket journey with him.

Musk's post's launch thought fireworks into the meta universe and into people's thoughts. His tweets are little ignition sparks that send algorithms into exponential overdrive. It’s captivating and intriguing and explosive, and that’s why it works. He doesn’t act like a brand; he acts like a human… a slightly unhinged one with access to several rockets and you wanna know what he will do next.

I dont think people don’t follow Musk for him to plug a product they follow him for adrenaline. He sells wonder belief, with a side of broadband. His success is built on three solid boosters:

1. Authenticity (or at least the illusion of it) : He tweets in real time, typos and all. That “unfiltered” energy makes followers feel like they’re part of the mission control room.

2. Storytelling : Musk doesn’t make it feel like he's a traveling salesman pitching. Every product,Tesla, SpaceX, Starlink, fits into his “save humanity” storyline. You’re Wi-Fi is buying into the future.

3. Feedback Loop Madness : He listens (or pretends to). When users roast Starlink’s price or connection drops, he memefies it. Boom * instant engagement and the audience becomes co-pilot and your marketer for FREE while breaking the internet.

He’s created an ecosystem where followers co-create the narrative. That’s an influencer drop the satellite moment.

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