From the academic archive. Fiona’s original academic writing. Views are personal and do not represent King’s College London. Historical examples, proposals and opinions retain their original context. Formatting has been repaired; original wording and references are preserved. Any editorial clarification is labelled separately.
Original submission details

Original title: Re: Aqualisa: To Have, to be and to indulge

View original KEATS context ↗ (university access required).

The original question / King’s College London

2.8 Aqualisa Quartz_ Simply a Better Shower

1. How is Aqualisa segmenting the market? 2. How can Aqualisa generate sales momentum?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Explore writing on this question ↗
Fiona’s response

Hey Matthew, I really enjoyed the clarity of your analysis on Aqualisa’s market segmentation. It makes sense logically how you broke down the different pricing categories and aligned them with distribution channels and customer preferences.

A quick question though: In terms of psychographic segmentation, do you think the DIY market in the UK has evolved in recent years, especially with the rise of smart home technology? Could this impact the way Aqualisa targets these customers?

Given that we read the Plumbers were not so keen, do you think it might be a possible suggestion to perhaps instead leverage digital marketing strategies. For example, launching targeted social media campaigns or partnering with influencers such as AD in the modern smart home improvement space might help them reach premium homeowners. It seems that people that are willing to pay want the latest in technology and advancements, having it connect to smart home programs as an add-on, even might be an idea? What do you think?

References.

  1. No references were listed in the original contribution.
← Back to the journal