Find the questions that matter
Explore what your customers are trying to solve and review the search information available. Prioritise relevant topics over traffic for its own sake.
Be easier to find.
And understand.
Your customers may start with Google, a map or a question to an AI assistant. I help make your business information clear, useful and easier for search systems to understand.
In plain EnglishWhat it means.
What it means.
Why it matters.
SEO means search engine optimisation: improving your website for people and search engines. GEO means generative engine optimisation: helping your content be understood in AI-generated answers. Here, AIO means AI search optimisation, including visibility in experiences such as AI Overviews. These terms overlap; they are not three separate shortcuts to the top.
People need accurate answers before they can trust a business. A site that explains your services, location, expertise and next steps gives customers better information wherever they discover you.
The practical workWhat I can
What I can
help you do.
We select the work together.
Scope and time are agreed before it starts.
Improve the foundations
Review page structure, indexing issues, internal links and business details. Make agreed fixes or prepare a clear brief where a specialist is needed.
Make the content useful
Write or improve selected service pages, explanations and answers. Keep claims specific, sources clear and information consistent across agreed listings.
Review search and AI visibility
Use search data and a repeatable sample of AI questions where appropriate. Record the date, question and platform so observations have context.
Something you can useWhat you
What you
come away with.
Depending on the agreed work:
- A prioritised search review and practical fix list.
- Agreed improvements to pages, content or business listings.
- A baseline and progress notes on relevant search visibility and enquiries.
An example, not a promiseHow it could
How it could
look in practice.
For a local service business, we might start with one important service page and the accuracy of its business listing. Clear coverage, useful answers and a working contact route may be more valuable than publishing many generic articles.
How we judge progress
We can monitor relevant search impressions, clicks, page engagement and enquiries. AI answers vary by platform, date, wording and user context; a sample is an observation, not a complete visibility score. Search improvements can take time and may not produce a measurable uplift.
The right level of supportScope comes
Scope comes
before commitment.
Marketing Strategy can identify search priorities and brief your team. Strategy & Delivery and the two leadership packages can include agreed search improvements within their monthly hours, alongside other selected work.
No ranking, indexing, AI mention or recommendation is guaranteed. Google says its established SEO practices also apply to AI Overviews and AI Mode; there is no special markup that guarantees inclusion. Paid adverts are a separate service and budget.
Availability, platform fit and delivery dates are confirmed before work begins. Services describe what we can agree to work on; your package sets the time available.
Further reading: Google’s guidance on AI features and websites ↗.
See prices, hours and how they workSee the practical steps
Semrush, set up with a purpose
An agreed Semrush setup can include Site Audit, relevant keyword tracking and a prioritised action list. The value comes from interpreting the findings and making useful changes. Subscriptions and any add-ons are separate client costs; a tool score is not a guarantee of enquiries.
Walk through the process and its marketing purpose ↗A conversation comes firstLet’s start with
Let’s start with
what you need.
Tell me what you are working towards, what feels stuck and where you would welcome support. We can agree a realistic starting point.