In the words of Sherlock, “It is a capital mistake to theorise before one has data.”: The Case of the Curious Clicks
Fiona’s original Digital Marketing contribution on 6.7 Analyse and interpret a website with Google Analytics Demo.

Sign in or sign up to a Google Analytics Demo , then answer the below questions.
1. What could the possible customer segments for the business be? (Audience tab.) 2. Where is the conversion traffic coming from? (You can use attribution, conversion and acquisitions tabs for this question.) 3. How is the website’s performance in terms of web metrics? (Behaviour tab.)
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).
Fiona’s original Digital Marketing contribution on 6.7 Analyse and interpret a website with Google Analytics Demo.
Fiona’s original Digital Marketing contribution on 6.7 Analyse and interpret a website with Google Analytics Demo.
Fiona’s original Digital Marketing contribution on 6.7 Analyse and interpret a website with Google Analytics Demo.