From the academic archive. Fiona’s original academic writing. Views are personal and do not represent King’s College London. Historical examples, proposals and opinions retain their original context. Formatting has been repaired; original wording and references are preserved. Any editorial clarification is labelled separately.
Original submission details

Original title: Re: Google Analytics Demo Activity

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The original question / King’s College London

6.7 Analyse and interpret a website with Google Analytics Demo

Sign in or sign up to a Google Analytics Demo , then answer the below questions.

1. What could the possible customer segments for the business be? (Audience tab.) 2. Where is the conversion traffic coming from? (You can use attribution, conversion and acquisitions tabs for this question.) 3. How is the website’s performance in terms of web metrics? (Behaviour tab.)

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

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Fiona’s response

Wow, Elisa you should seriously get paid for this analysis! It’s so thorough, clear, and useful. You’ve managed to make the Google Analytics Demo sound like a full-blown case study. I could actually picture the audience you described (probably sipping an oat latte while adding yet another Google hoodie to their cart quickly between work).

You connected the dots between data, behaviour, and brand psychology to make it read like proper consultancy work. The direct traffic being loyal fans or Googlers sneaking in a browse made me laugh because it’s so true.

Would be interesting if it could also pull what emotionally drives those shopper? is it brand love, nostalgia, or tech pride? Either way, hope the Profesors read this and give you 100%. You’ve set the bar ridiculously high for us on this one! 👏

If you read this can you post a secret work “Banana” on mine?

References.

  1. No references were listed in the original contribution.
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