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Original submission details

Original title: Re: Google Analytics Demo Application

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The original question / King’s College London

6.7 Analyse and interpret a website with Google Analytics Demo

Sign in or sign up to a Google Analytics Demo , then answer the below questions.

1. What could the possible customer segments for the business be? (Audience tab.) 2. Where is the conversion traffic coming from? (You can use attribution, conversion and acquisitions tabs for this question.) 3. How is the website’s performance in terms of web metrics? (Behaviour tab.)

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Fiona’s response

Hi Lourdes, So cool Im rooting for you! Is this the clothing and styling Consultancy? I love how you’ve turned this exercise into a real-world marketing plan for your consultancy! Great brand strategy! You’ve nailed the use of data for action, by connecting insights from the Audience tab to tangible steps like mobile optimisation and blog topics that actually show off your expertise. That will make a difference I think. Please keep me posted Id love to find out. Your segmentation makes perfect sense. And your plan to set SMART goals is great- turn curiosity into conversions.

It could be fun to benchmark your metrics over time and celebrate the “glow-up” moments like a bounce rate dropping or session time doubling after a website tweak. It makes the analytics story more motivating (and more satisfying).

You’ve made Google Analytics sound like a creative partner rather than a spreadsheet! 👏

You got this! Best, Your fan in the crowd shouting “you can do it!”

References.

  1. No references were listed in the original contribution.
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